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Stay tuned for our JUNE TPT TREASURY Challenge!!
g on the front page, there are some great creative ideas to get your Treasury flowing.
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Treasury makers love making treasuries around holidays. If you have an item that isn't specifically Father's Day, but is masculine and would look great in a treasury be sure to tag it with words like "Father's Day", "Father Gift", "Masculine", "Dad", etc.
se something from their shop in a treasury you create. They are more likely to reciprocate when they make their next treasury.
I would love to hear your tips on increasing shop sales using treasuries! Please comment and subscribe.
What great advice we have gotten from Natalya1905! This is our final installment of our discussion with Natalya. To see part 1 click HERE, to see part 2 click HERE.Check the list of recent Front Page Treasuries here: http://craftcult.com/vault.php
Take a close look at those Treasuries. Pay attention to their color scheme, composition, items price range, items categories, etc.
Try not to use items that are too bright or too large in the thumbnail photos (with little space around). Neutral colors make a Treasury look classier. Use bold colors and color combinations only if you are really good with color work. Less is more.
Try not to mix color and black-and-white photos. It requires much time and skill to make a really beautiful Treasury with these two types of pictures.
Take your time and practice. Use keyword search, Taste Test, your friends’ shops, Suggested Shops, or Merchandise Report. The more you learn, the better your Treasuries will become.
And finally, never break the main TPT rule. ALWAYS comment on 15 Treasuries above yours. The sooner, the better. Treasuries gain and lose hotness really quickly, so let’s play fair.
Thank you very much for reading this.
Happy sales and happy Treasury making to you all!
Natalya @ Natalya’s Studio
What do you do to promote a treasury so it stays hot?
I am a member of several wonderful teams, including The Perfect Team – TPT. :) When the Treasury is ready, I always send convos to all the featured artists. Try this Shmetsy extension, it is a huge time saver: http://shmetsy.com/extensions.html?s=Send+Convos+to+artists+in+a+Treasury#
Then I put the link to my new Treasury on my Facebook and Twitter, on the team Treasury thread (if it is a team Treasury), and on the TPT.
Do you think having a "hot" treasury is as important as making a treasury that appeals to Etsy's aesthetic?
I believe in beautiful Treasuries. Tasteless and messy BNR-like Treasuries will never get to the Front Page, no matter how many views and comments they get. Besides, Etsy rarely picks hot Treasuries for the Front page.
Want your Treasury to get hot? Promote it as much as you can. Want your Treasury on the Front Page? Pick a trendy theme, make your collection as beautiful as you can, tag properly and get at least 50 views. That should be enough.
Do you think making treasuries helps with making sales in your own Etsy shop? If yes, how do you think it helps?
I can’t say I have noticed increase in sales since I began making Treasuries. I do it mostly for fun (must be still missing my job as a magazine editor :)) and to promote my friends and teammates.
When one of my items is featured on the Front Page, it is an amazing exposure, hundreds of views and hearts, several sales as a rule. When my Treasury is featured, I usually get people adding me to their circles, more people featuring my items in their Treasuries, but that is all.
mber we see on the front page over and over again is Natalya1905. Her treasuries are always beautiful and consistent. We thought, who better to share Front Page strategies with our team than Natalya. She was very generous to share some great information with us. So much that this will probably be a multiple part post. To see examples of Natalya's Treasuries click HERE. So here we go...How do you get your ideas for your treasury themes?
As a rule, themes come spontaneously. It can be some particular item that becomes my inspiration; color, event, date, or holiday - anything is good. Etsy Merchandise Report is another great source of themes. There are so many ideas and keywords in it, more than one could possibly use within a month.
What do you think is the most important thing you can do to make your treasury stand out for front page consideration?
There are several very simple rules that help immensely:
- Use all 16 slots.
- Do not use your own items in your Treasuries.
- Do not use items from your other shop(s) in your Treasuries.
- Do not use more than one item from any shop.
- Do not use sold items.
- Pick items from different categories and in a wide price range.
- Check your recent (1-3 days old) Treasuries regularly and replace sold items. Treasuries with more than 2 sold items would not likely be picked for the Front Page.
- Use English words for Treasury titles, American English spelling is preferable.
- Do not use graphic symbols (flowers, hearts, etc.) in the title.
- Use tags. Try to include appropriate keywords from current Merchandise Report.
- Do not use Etsy admin shops in your Treasuries.
- Check title and tags spelling to avoid typos and mistakes.
What do you look for in photographs when selecting items for a treasury?
Great photogra
phy is a key to a great Treasury. You can’t make a beautiful, Front Page worthy Treasury with low quality photos. I always look for crispy, focused and well lit photos presenting unique objects. I never use abusive or mature content items.
Background is what makes a Treasury look “professional” (or ugly, BNR-like). Try to pick items with similar backgrounds. Plain white looks best and makes Treasury creating process faster and easier. Try not to mix different backgrounds, like white, black, bright, polished wood, barn wood, fabric, grass, concrete, solid, textured, etc.
Etsy has published it's April Merchandising blog post. Read it HERE. This is a monthly article that gives "clues" to what Etsy is looking for to feature on the front page. Keep in mind that these tips are to get noticed for "Front Page" consideration, not to increase "hotness".
"For those of your who enjoy making Treasuries , we'll be looking to highlight lists that interpret these themes in a creative and cohesive way throughout the site. Please tag your Treasuries accordingly. "
 sisters II, signed photograp... $40.00 |  French Maison $30.00 |  Petrified Wood Blue Forest P... $9.99 |
 pair of two vintage interior... $16.00 |  The Heirloom $32.00 |  Keep Me Safe - Print $22.00 |
 Fresh Fruits Lovers Combo $8.00 |  Handmade lamp, lamp shade, p... $40.00 |  vintage Explorer's Woven... $28.00 |
 Handmade Greeting Card - Lav... $6.95 |  Valentine's Day - Marzip... $8.95 |  White Flowered Bride Bridal ... $92.00 |
 Wonderland- 8 x 10 Fine Art ... $22.00 |  Paisley rabbit- ceramic foca... $12.00 |  Lily of the valley Dress $85.00 |
 Square platform bird feeder $40.00 |
